Existing apps- City mapper

City mapper is an app that will help you get to destinations and tell you how to get there depending on how you want to travel, and which is the quickest option. The app is very easy to use, so it is aimed towards a big range of people as they will understand how to use it whether they are good with technology or not.

Target audience:

The age of the target audience for this app is for people of any age, this is because it is something that people of all ages would need to use. Also it is easy to use, meaning that anyone of any age would be able to use it. The gender of their audience is similarly to the age, anyone, this is because it is not directly aimed to any gender as everyone would need a map. Also there is no gender specific colours used in the app. There is a wide target geodemographic for this app since they have lots of different cities to choose and use the app with. The socio-economic status of the people that use the app are going to be class C2, C1, B, A, this is because even though the app is free to use, they need a smart phone to be able to use it. Also most of the options given to you in the app is public transport, which they would have to be able to afford.