Target audience

Age (18-25)

A lot of people this age are likely to be students, as students tend to be 18-22 by my own assumptions. I did some primary research onto the topic and found that the average was that people would take a gap year and go when they are 19, then leave a year later, I found some articles confirming this. Since people this age are likely to be students or have been students, I am going to base it around that and create an app around what their hobbies are likely to be.

Gender (Unspecified)

The gender of the target audience hasn’t been specified in the brief, so I assume that I can decide on that. I'm going to aim my app towards people of any gender, as I want it to be inclusive to anyone.

Geo-Demographics (Manchester)

The app is meant to be aimed towards people that are new to Manchester, but they do not say a specific area of Manchester. I want my app to be aimed towards students so I am going to choose an area that is easily accessible to students, for instance the central town area, as this is an area that people can easily get to and it is accessible to students from all of the universities in Manchester.

http://blog.uniplaces.com/student-neighbourhoods-in-manchester/