Primary research- VOX

I did a VOX on Survey Monkey, this is where you ask a few short questions to lots of different people. I asked ‘What is your age?’ and ‘Are you a student?’, I asked how old they were so that I could tell if they are the correct age for my target audience. I also asked if they are a student so that I could find out the percentage of my target audience that are students. I promoted this VOX on my personal Twitter, Facebook and Tumblr, I chose to do this as it is the easiest way for me to get people to see my survey, but also the people that are going to see my posts are most likely to be in the target audience age range as they will be people that I know.

The results

20 people completed my VOX. For the first question, 6 people answered that they were 18, which is 30% of the people that completed it. 4 people were 19, which is 20%, 4 people were 20, which is also 20%, 2 people were 21, which is 10%, 1 person answered 23, which is 5%. There were three anomalies within the results someone said they were 30, another said they were 16 and a other said 17, however I checked each of their analytics and they answered no to the next question. These results show that most of the people that answered this question were within my target audiences age range, even with the anomalies they answered no to the second question.

For the second question 12 people answered yes, which is 60%, and 8 people said no, which is 40%. However if I were to discount the 3 anomalies from the results, since they were not in my target audience and said no to this question, 80% would have said yes, and 20% said no. This shows that the majority of the people within my target audience (That completed this VOX) are students, which means that I should base my app around students and make it specifically for them.